One Size Does Not Fit All
Young Chinese consumers want American coffee makers, while older consumers are interested in TVs. Consumers in Beijing want American books, while home appliances are desired in Guangzhou. When it comes to marketing to Chinese consumers, one size does not fit all.
Will Plastic Become Fantastic?
Credit Card Use, Internet Shopping Rise in China
New doors are opening for American products in China as urban consumers increase their credit card use and online shopping. More than half of consumers surveyed use credit or debit cards when they shop – and almost half have shopped online.
Communicating Quality: Marketing to China’s Diverse Consumers
Chinese urban consumers concur that quality is key when buying imported products. But how can businesses communicate quality to such a diverse market? From blue packaging to peer advertising endorsements, the survey reveals new insight into the minds of Chinese consumers.