UPS Addresses E-Commerce Demand In Hong Kong With New Package Pickup Sites

HK 06/12/18

Hong Kong

  • New, convenient pickup locations for cross-border e-commerce deliveries help online businesses cater to demand for greater flexibility in how customers receive their purchases
  • Alternative Delivery Locations (ADLs) now total almost 500, covering major residential and commercial areas of Hong Kong
  • Expansion of ADL network comes as 70% of online shoppers in Hong Kong have used alternative pickup locations for their e-commerce deliveries, according to the 2018 UPS Pulse of the Online Shopper™ Study

UPS (NYSE: UPS) is offering greater flexibility for cross-border e-commerce deliveries with the introduction of new alternative delivery locations at easy-to-access sites across Hong Kong. The newly announced pickup locations give the rapidly growing number of online shoppers in Hong Kong flexibility to pick up their packages from designated EF Lockers or S.F. Stores.

With the APAC e-commerce logistics market expected to more than double from US$108B to US$232B1 by 2021, developing the necessary infrastructure now to ensure that retailers can continue to meet the evolving needs of online shoppers is crucial.

“Cross-border e-commerce is accounting for an increasingly large proportion of all ecommerce sales in Asia—particularly with the growing popularity of online marketplaces,” said Ross McCullough, President of UPS Asia Pacific. “As Asian shoppers become increasingly comfortable with making international purchases online – often from other Asian markets – it’s vital that UPS offers delivery options that are geared towards the realities of people’s busy lives. Partnerships, such as this one with EF Lockers and S.F. Stores, play a key role in helping us to speed up and simplify deliveries.”

Consumers with eligible shipments will receive a pre-alert text message ahead of the shipment’s arrival in Hong Kong. In addition to the parcel’s delivery status, the receiver will also have the option to collect it from a designated alternative location – either an EF Locker or S.F. Store. 

“Our retail industry research tells us that, more so than anywhere else in Asia, 81% of Hong Kong’s online shoppers are interested in having their purchases shipped to an ADL with extended hours if fees are less than shipping the package to their home,” added Lauren Zhao, Managing Director for UPS Hong Kong and Macau. “With 24/7 accessibility, S.F. Stores and EF Lockers are a secure delivery option that puts more control in the hands of consumers.” 

As online retail continues to thrive in Hong Kong, the demand for a seamless shopping and delivery experience comes at a cost. Rising e-commerce shipments present a challenge for the transportation and logistics industry to make e-commerce shipping more sustainable. ADLs allow online shoppers to receive deliveries in a preferred location at their convenience, thereby reducing the number of missed deliveries.

The expansion of UPS’s global alternative delivery network in Hong Kong is one of the ways the company continues to drive sustainability in this evolving retail environment; resulting in more flexibility and convenience for consumers, and fewer miles and associated emissions for UPS.

Lauren Zhao, Managing Director for UPS Hong Kong and Macau unveils today the official launch of the new Alternative Delivery Locations in Hong Kong which brings greater flexibility to busy online shoppers in the city.

Lauren Zhao, Managing Director for UPS Hong Kong and Macau demonstrates how to use the EF Locker as part of UPS’s Alternative Delivery Locations service in Hong Kong.

Local online shoppers will now be able to collect their packages from almost 500 Alternative Delivery Locations covering major residential and commercial areas of Hong Kong including designated EF Lockers or S.F. Stores.

Lauren Zhao, Managing Director for UPS Hong Kong and Macau

1. Source: Global e-commerce Logistics, Transport Intelligence, March 2018; (“Logistics” includes Warehousing, Fulfillment and Outbound Transportation)

About UPS

UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at or and its corporate blog can be found at To get UPS news direct, follow @UPS_Asia on Twitter.

About the UPS Pulse of the Online Shopper™ Study

The UPS Pulse of the Online Shopper™ global study evaluates consumer shopping habits and preferences from pre-purchase to post-delivery. The 2018 study was fielded in Q1, Q2 and Q3 2017 and is based on a comScore survey of more than 18,000 online shoppers worldwide. In Asia, the survey comprised more than 3,300 respondents in China, Hong Kong, and Japan. Download the report here.


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