UPS Appoints Russell Reed To Lead Package Operations In Vietnam

VN 12/11/18


UPS’s (NYSE:UPS) appointment of industry veteran, Russell Reed, comes as the company renews its commitment to customers located in two strategic gateways – Vietnam and Thailand – to the ASEAN region. As Managing Director of UPS Thailand and UPS Vietnam, Reed’s responsibilities will include overall management of the company’s express business in both markets, and identifying opportunities for growth. He will report to President for UPS South Asia District, Jim O’Gara.

“With both countries continuing to strengthen their bilateral relationship, UPS’s 30-year cross-border trade experience in Asia places us in a good position to help local businesses contribute to the two-way trade goal of US$20 billion by 20201,” said O’Gara. “Russell has more than a decade of experience working in Asia, and the insights he’s gained while in the region will benefit Vietnamese businesses looking to increase their engagement in intra-Asia value chains.”

Bilateral trade between Vietnam and Thailand grew an average of 13 percent annually over the past five years1.  

“Vietnam’s recent ratification of free trade agreements with the European Union and Canada, and participation in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) come together to spell out opportunity for small and medium-sized businesses,” said Reed. “The past few years have seen a transformative shift in global and regional value chains; I expect that we’ll continue to see increased participation of ASEAN businesses moving forward. The new responsibilities for Vietnam, in addition to Thailand, will enable UPS to deliver synergistic solutions for customers in either of these two markets.”     

Before assuming country manager responsibilities for UPS Thailand earlier this year and now for UPS Vietnam, Reed served as Director of Marketing for UPS South Asia District. In this regional position, he led expansion initiatives, drove market competitiveness assessments and established a strong position for UPS within identified market segments. His responsibilities also included overseeing agent operations for UPS in emerging Southeast Asian markets.

Reed’s UPS journey began in 1993 when he joined as an International Account Executive in the Oregon District. With over two decades of experience in the United States and Asia Pacific, Russell brings expertise that spans strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships, and operations management in both developed and emerging markets. He has held multiple leadership positions that have helped UPS expand its service footprint and capabilities across diverse markets around the world.

1. The Saigon Times, Trade Ties Expand Between Vietnam, Thailand

About UPS

UPS (NYSE: UPS), one of the world’s largest package delivery companies with 2019 revenue of $74 billion, provides a broad range of integrated logistics solutions for customers in more than 220 countries and territories. The company’s more than 500,000 employees embrace a strategy that is simply stated and powerfully executed: Customer First. People Led. Innovation Driven. UPS is committed to being a steward of the environment and positively contributing to the communities we serve around the world. UPS also takes a strong and unwavering stance in support of diversity, equity and inclusion. The company can be found on the Internet at, with more information at and


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